The main failing of many modern political campaigns is that they have given the digital team too large a presence at the table.
Hopefully, Bernie will be able to overcome such historic liabilities and improve upon the lackluster electronic record set by Obama. It’s a little ironic, however, that many of Bernie's tech gurus hail from Obama’s previous efforts. [...] While it would be an exaggeration to blame former Obama staffers for subsequent disappointments associated with the electronic network, there’s a sense of déjà vu here.
Some are beginning to learn that digital, while an effective form of communication, does not affect a campaign in the same manner as effective and intelligent political consulting.
While this may seem to run counter to current sentiment seen in the “new media” sector of politics & consulting, many campaigns are finding, through their successes, that bundling digital into-and as an equal partner in-their paid and press media strategies, brings success. And that it, as part of a greater whole, allows the campaign to focus on being well-rounded and well-founded.
Addendum: I am left with nothing but the sense that the above could be reiterated given the performance of the Hillary Clinton campaign.